At the heart of Arcade Fruit's work is a belief in the importance of community spirit and local pride. In a world of fast food and struggling town centres where every High Street has begun to look like any other, Arcade Fruits makes a refreshing change, striving to move against the trends and maintain the distinctive identity of Ilkley's town centre.

Promoting strong principles in the way they source, sell and do business and working with a wide variety of customers and partners using ethical business principles based on trust and mutual support. source goods from other local businesses and promote collaborative partnerships, providing sustainability in an intensely competitive market place.

A few examples of this work in the community include, promoting and selling fresh bread baked by the new start up business 'Treacle Moon', buying organic vegetables from local farmers, sourcing fair trade and organic goods. Arcade Fruits also regularly sponsor and support local organisations such as Ilkley Operatics Society, Westville House School and Ilkley Grammar.

Their shop is staffed by friendly people who are prepared to go that extra mile in giving a good and caring service. For example, they run a delivery service that is used by elderly people who find it increasingly difficult to get out of their homes. Arcade Fruits runs a weekly box scheme, delivering seasonal fruit and vegetables to a range of homes and families.

Arcade Fruit's principles extend to the recruitment and education of their staff. Generating local employment for up to ten people, providing the first experiences of work for school children to the last experiences of work for retired adults. Throughout this experience they instil a love for food and an appreciation of the variety available to the consumer.